Shopify - simple web 2.0 ecommerce
Cheaper, simpler and more customisable that previous hosted e-commerce systems.
Create a store with a few clicks, free hosting (only charge is 3% per transaction), use paypal or any credit card gateway, works in 60 countries (tax, shipping, currencies and languages all built-in). It has may pre-built themes that you can customise or you can create your own theme. Themes produce pages based on xhtml/css web standards.
Screenshots:
http://shopify.com/screenshots/
About:
http://shopify.com/pressroom/
Signup:
http://app.shopify.com/services/signup
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